What is aur in retail?

AUR or “Average Unit Retail” is a term used in retail to measure the average price at which a specific product or group of products is sold. It is calculated by dividing the total sales revenue for a particular product or group of products by the total number of units sold. This metric is used to evaluate the performance of a product or group of products and to determine pricing strategies. A high AUR indicates that a retailer is selling products at a higher price point, while a low AUR may indicate that a retailer is discounting products to move inventory. Retailers can use AUR to make informed decisions about which products to feature and how to price them for maximum profitability.